Car lovers: getting your repair shop ready for Father's Day

Father's Day is a good opportunity for repair shops (in Brazil it falls on the second Sunday of August). Many dads love cars and want their vehicle in good shape for a family outing, and many kids look for car-related gifts. With a little planning, your shop can use the date to attract customers and build loyalty with those who already know your work. Here is how.

How to plan a Father's Day strategy

Before deciding on actions, assess what your shop can offer. That is part of running a repair shop strategically. The date is a natural fit for selling services and products to car lovers. To start:

• decide how much you can invest in the campaign
• run a quick survey of loyal customers about the services they care about most
• look at the market to identify the most sought-after services for the period, such as pre-trip checkups
• consider partnerships with other local businesses
• collect feedback afterward to prepare even better for future dates.

As with other high-demand periods, planning ahead makes a difference.

Strategies to attract car lovers

Create themed service packages

Put together packages such as "Road Trip Dad Checkup" or "Safe Dad Package", combining services like an oil change, brake check, tire pressure and fluid inspection at a fixed price. It makes choosing easy and gives the date a special touch.

Offer gift cards

Not every kid knows what to give their dad, but anyone with a car-loving father knows that some care for the vehicle is welcome. Create physical or digital gift cards with set amounts for use on shop services. It is a useful, practical gift.

Tailor your messaging

Use social media, WhatsApp and the shop itself to promote your campaign with messages that speak to the audience, such as:

• "Does your dad love cars? Show him you care!"
• "Give the gift of safety this Father's Day."
• "We take care of the car, you take care of the memories."

That way, people looking for a gift can find your shop more easily.

Partner with local businesses

Partnerships with accessory stores, car washes or barbershops expand your reach. Run joint campaigns with gifts or cross-benefits: anyone who books a checkup gets, for example, a free wash at a partner car wash. It raises the shop's visibility in the neighborhood.

Use the date to build loyalty through follow-up

After the job, send a personal message to build loyalty with customers who came in for the occasion, with holiday greetings and maintenance tips. It is a finishing touch that helps turn a one-off visit into a relationship.

Organize your shop's priorities with Onmotor

To handle the extra demand without chaos, rely on specialized software. Explore the Onmotor management system, developed in Brazil, and request a demo. Learn more about Onmotor or talk to our team.