Calculate your ideal revenue — and work with real targets

Most shop revenue targets are defined by wishful thinking. "I want to bill 20% more this month." But 20% more than what? With which structure? With how many technicians? With which average ticket?

Ideal revenue is not a desired number. It is a calculated number. It represents how much the shop needs to sell to cover all fixed costs, variable costs, the owner's compensation and still generate the minimum profit defined as the goal.

How to calculate your shop's ideal revenue

• Add up all operating costs for the month (rent, salaries, energy, taxes, services)
• Add average variable supplier costs (parts, supplies, outsourced services)
• Define the minimum acceptable profit — the minimum that justifies the business risk
• Add the three: Operating costs + Variable costs + Minimum profit = Ideal revenue

With that number in hand, you can break the target down into average ticket and service volume. For example: if ideal revenue is R$ 80,000 and the current average ticket is R$ 400, the goal is to close 200 work orders in the month. That is a real target — not a wish.

→ Use the Onmotor shop profit calculator and get your ideal revenue in minutes: calculate auto shop profit