How to create customer campaigns in the Onmotor system
Letting customers know about a year-end inspection, a new service package or a gift for anyone who books maintenance this month: a good campaign brings traffic to the shop. The problem is that without the right tool, it turns into a marathon of individual messages. In the Onmotor system, the promotions feature lets you select a group of customers and schedule a message by text or email. Here is how to use it and what to offer.
What campaigns are for
Well planned, campaigns help you:
- increase customer satisfaction
- reach new customers
- build loyalty among people who already know the shop
- introduce new products or services.
The key is not turning every campaign into a discount. Cut prices shrink your margin and teach customers to wait for the next deal. For other ways to attract customers on special dates, read our tips on gifts and campaigns for Mother's Day.
Step by step in the Onmotor system
Button names below follow the Portuguese interface of the Onmotor system:
1. go to “clientes” (customers) at the top of the screen; 2. click “pesquisar” (search) in the left column; 3. select the filter you want: “todos os campos” (all fields) sends to every registered customer, while filters such as “data de aniversário” (birthday) or “gênero” (gender) narrow the group; 4. click the orange “criar promoção para estes clientes” (create promotion for these customers) button; 5. choose whether the message goes out by text or email; 6. scroll down and write your message in the blank field; 7. fill in the “assunto da promoção” (promotion subject) field; 8. choose the date and schedule the send; 9. click the green “criar promoção” (create promotion) button; 10. enter your password in the box that appears to confirm; 11. click “Confirmar criação” (confirm creation) to finish.
What to offer in your campaigns
Some ideas that add value without touching the price:
- service bundles: combine complementary services, such as wheel balancing with a car wash or an inspection with a safety check
- special perks for long-time customers: a gift or an extra service for people with a history at the shop
- special-date campaigns: tie a service to dates like Consumer Day, Black Friday, the customer's birthday or Christmas, offering a gift or added convenience.
Meet Onmotor
Beyond campaigns, Onmotor's car service center software makes it easier to manage inventory and issue work orders. Features vary by plan, so choose your plan or talk to our team.